CHAPTER 1: THE FALL (45 seconds – 2 minutes)
[Somber music, stock footage of office buildings, layoffs]
“Picture this: You’re 52 years old. You’ve spent 25 years climbing the ladder at an advertising agency. You think you’re secure, maybe even planning for retirement in 10-15 years. Then BAM. Pink slip.
That’s exactly what happened to Mike Spencer, a talented art director from Boulder, Colorado. The reason they gave him? His design skills were ‘too old-school’ for their younger demographic.
[Mike’s photo on screen – friendly-looking 50s man]
Mike had a wife, a daughter, a dog, and suddenly… no income. But here’s what his former boss didn’t know: Mike wasn’t ready to give up. In fact, he was about to discover something that would change everything.”
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